Cookie Policy
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and, where permitted, help us understand how the site is used.
2. How We Use Cookies
We use two categories of cookies on this site:
Strictly Necessary
These are required for the site to function, for example remembering your cookie consent choice. They cannot be switched off and do not require consent.
Analytics & Advertising (Optional)
With your consent, we use Google Analytics and the Meta (Facebook) Pixel to understand how visitors use the site and to measure the performance of our advertising. These are only loaded if you choose "Accept All" in our cookie banner. If you choose "Necessary Only", they are never loaded.
3. Cookies We Use
- premierConsent · strictly necessary · stores your cookie preference · kept in your browser until you clear it
- Google Analytics (GA4) · optional, consent required · usage and traffic statistics · set by Google
- Meta Pixel · optional, consent required · measures the performance of our Facebook and Instagram advertising · set by Meta
We do not use any other third-party advertising or tracking cookies.
4. Managing Your Preferences
You can accept or decline non-essential cookies using the banner shown when you first visit the site. You can also block or delete cookies at any time through your browser settings, though this may affect how parts of the site work.
5. Third-Party Cookies
Google Analytics and the Meta Pixel, described above, are the only third-party cookies used on this site, and only load with your consent. We do not otherwise embed third-party content (such as video or social media widgets) that sets its own cookies. If that changes, this policy will be updated.
6. Changes To This Policy
We may update this policy as the cookies we use change. The date at the top of this page shows when it was last revised.
7. Contact Us
Questions about this policy can be sent to b2btyresales@premierauto.ie. See also our Privacy Policy.